Design + AI at Creativesphere
I US AI. I DON’T LET IT DESIGN FOR ME.
This isn't really an AI policy. It's more of a philosophy about how I use it.
When I started Creativesphere, I brought with me more than 30 years of professional design experience. My career began as computers were becoming part of the business of graphic design, so I've seen firsthand how new technology can change the tools we use without changing what a designer is there to do.
AI is another one of those tools. I use it where it makes sense, but it doesn't — and will never — replace critical thinking, the design process or human-centred judgement.
For me, responsible AI use comes down to a few simple principles:
Human driven. Every Creativesphere project starts and ends with me. I ask the questions, develop the ideas, make the design decisions and build the finished work. Your brief isn't fed into a computer and whatever comes back isn't passed off as original design.
AI assisted. I use AI for brainstorming, research, editing, image creation and repetitive or time-saving production tasks. Depending on the project, it may help develop an idea or form part of the finished work. It assists the process. It doesn't run it.
Originality matters. I will never use AI to copy another designer, photographer, illustrator, brand or protected intellectual property. AI is not a shortcut around the creative process.
Accuracy matters. AI can be useful. It can also be wrong. Information used in client work is reviewed and checked by me.
Confidentiality matters. I will not submit confidential client materials to an AI platform. Protecting that information is my responsibility.
Your rules matter too. AI is part of the Creativesphere workflow, but I understand it may not be part of yours. If your organization has restrictions or a no-AI policy, I will work within those requirements while applying the same design thinking and standards to your project.
AI gives me new tools, new possibilities and sometimes a faster way of getting there. It can generate an image, some words or even an idea. What it can't replace is the experience to know what works, what doesn't, and why. That's still my job.